We specialise in building secure, automated eCommerce platforms incorporating fast global delivery services and high converting social media campaigns to scale your business.

Book your free consultation with us today to learn how we have;

  • Helped businesses like yours scale from $10k to over $2m
  • Automated the eCommerce process so you can reduce overhead
  • Successfully created google, Facebook and instagram campaigns so you can reach new customers every day

Book Your Free Project WorkshopClick here to make your appointment

Examples of our work include;

Building a niche craft business into a global brand

Helping Australia's favourite tool company to showcase its large product range
An integrated eCommerce platform selling weight loss solutions

Australia's largest wholesaler of baby products is now online

An eCommerce platform with multi country and multi currency options

Wattle&Loop is a Melbourne based craft business that sells Slow-Stitching Kits to sewers crafters and quilters around the world.

After a slow start with few online orders they approached us to work with them on redesigned their landing page and online advertising campaigns to target millions of potential customers around the world.

The first step we took was to redesign the Wattle&Loop website to increase their conversion rate. To do this we concentrated on creating trust with their audience and making the purchasing process as easy and secure as possible.

Next we concentrated on their Facebook and Instagram advertising, and in partnership with our dedicated Facebook account manager we created, tested and optimised campaigns until we had identified the best cost per acquisition campaigns.

The final challenge was to scale the business, launching in Australia, USA, Canada, UK and New Zealand the new site has been a massive success with the business scaling from a few orders a day to 100 plus each day. This has allowed Wattle&Loop to re-invest in their brand and look at the next stage of their global growth.

Since their success we have helped them to solve growing problems like logistic partner integration, scaling their social media campaigns and stock and inventory management.

An example of the content we helped create for the social media campaign is the video below. This was one of their highest converting ads.

Our Services

Secure eCommerce Software

Conversion Optimised Designs

Global Logistic Solutions

Automated Systems

Digital & Automated Performance Marketing

CNP Brands is Australia’s largest wholesaler of baby products with over 1,000 different products covering brands like Bebe Care, Maclaren and Munchkin.

When they made the decision to sell their expansive product range online they needed a solution that would integrate with their current enterprise management systems as well as provide a seamless experience for their customers.

Working with their IT team and external software providers we customised an eCommerce solution that allowed online orders to be processed in the same way as existing wholesale orders and their inventory management system to be updated in real time. By automating as many processes as possible the resources required to mange the online business were kept to a minimum and by choosing the right logistic partner customers got their orders as quickly as possible.

CNP Brands online has grown to become a vital part of their business and offers them security with a direct to customer channel that they previously did not have.

Launching in Australia, USA, Canada, UK and New Zealand the new site has been a massive success with the business scaling from a few orders a day to 100 plus each day. This has allowed Wattle&Loop to re-invest in their brand and look at the next stage of their global growth.

Since their success we have helped them to solve growing problems like logistic partner integration, scaling their social media campaigns and stock and inventory management.

An example of the content we helped create for the social media campaign is the video below. This was one of their highest converting ads.

Our Process

Designed to Convert
The most important aspect of the project is to develop a high converting website for you. The difference between a 1% or a 2% conversion rate is double the sales.
Built to scale

There are a number of suitable eCommerce systems that we will consider and review once we have a better understanding of your internal systems.

Optimised Hosting & Page Speed
The slower the site, the less likely people are to transact. Page load speed is a big factor in determining sale conversion rates. We use dedicated email hosting services to send and monitor communications.
Email Delivery
As most elements of the eCommerce system are automated it is very important that we know that emails are being delivered both internally and to customers.
Automatic Marketing
The key to scaling your brand is the ability to have conversations with your many customers simultaneously in a way that does not takes up all your resources.
Multi Language / Multi Currency
One site to rule them all - all the eCommerce systems we review allow different pages to be served for different audiences based on location. This allows you to show different content, languages and prices for different countries all from the one system.
Mobile
A large percentage of your visitors will be looking and purchasing on their mobile phone. It is not uncommon for more than 50% of visitors to be on a mobile phone, especially when the traffic is being generated from social media. It is imperative that the mobile experience, including checkout is as seamless as possible.
Payments
There are a number of ways of taking payments and we recommend using PayPal and one other Credit Card merchant like Stripe, or your banks. Apple Pay is also becoming increasingly popular and may be worth considering.
Security & Backups
All our websites have security software installed and we configure a highly secure level of operating for all website administrators.

Our Clients

Book Your Free Project Workshop

Speak with us to learn how we can help you increase your growth and productivity through technology.

General enquiries

03 9017 5230

hello@binary.com.au

Visiting us

10 Queens Road, Suite 3, Level 2,
Melbourne 3004
View Map

Ed Wright

Ed Wright

ed@binary.com.au

CO-FOUNDER

James Manners

James Manners

james@binary.com.au

CO-FOUNDER

Or leave us a little info and we'll be in touch